Webmarketing Inner Blog

How to write a Red Hot Sales letter – An Interview with Lorrie Morgan-Ferrero

admin — Tue, 21 Feb 2012 20:33:23 +0000

Last year I had the privilege of interviewing one of the worlds top copywriters, Lorrie Morgan-Ferrero. She was pretty much the first woman to make her mark in the male dominated industry of copywriting (Up until then freelance copywriting had been somewhat of a boy’s club) Today there are many female copywriters all over the globe & Lorrie was a big inspiration & pioneer for many of the worlds top female copywriters. In this interview she shares her story & some of her best copywriting tips including….
* Lorries step by step formula for getting more sales than you can handle

* How to ensure what you write actually gets read

* How to build super quick trust & rapport to deepen the relationship between you & your target audience

* Why the made up word “Tarket” will be the difference between a high converting sales letter or one that totally flops

* Her method to easily produce copy even if you hate writing

* Where to swipe (for free) your markets best headlines that other people spent millions of dollars to test & refine

* Lorries weird order of events when it comes to writing copy (It’s so counter intuitive it’s seems back to front)

* The best way to answer the readers objections so their barriers of resistance dissolve immediately

* How to wrap up & close your sales letter so the reader almost can’t help but click the order button

Remember to sign up for more Lorries tips by getting on her popular newsletter

How to write copy like a pro – An interview with Ben Settle

admin — Sat, 21 Jan 2012 15:06:12 +0000

Ben Settle is one of the most famous copywriters in world. He is considered one of the best in the world right now, if you don’t believe me then just check out his testimonials page on his website, the copywriting elite rate him very highly.

In this interview he reveals…

*Why copywriting is even more important to online business owners than to full time freelance copywriters

*How to quickly get your reader to identify that your message is for them & actually welcome your sales pitch

*He deconstructs his two best headlines which converted like crazy & why they worked so well

*How to uncover your products/services unique selling proposition even if you feel it doesn’t have one

*How to avoid sounding hypey in your copy & build rapport fast

*The 3 biggest mistakes all copywriting novices make & how to avoid them

*His 3 top tips on how you can improve your copy as of now

I hope you enjoyed it. For more info from Ben, remember to sign up for Ben’s Free Newsletter

Insider’s Secrets To Making Money Online Easily… Just By Talking To Experts!

admin — Sat, 14 Jan 2012 14:22:44 +0000

Andy Sacker is the author of the book “How to make money interviewing experts”

He teaches people how they can easily profit from finding experts in their niche, interview them & then make money from the interview. In this interview you will discover…

*How to persuade experts to work with you for free!
*How to ask questions that will make for an interview the listeners can’t get enough of
*How to build a huge targeted email list with your newly recorded interviews
*Where to promote your interviews for huge traffic generation
*The formula to instantly gain credibilty in any niche
*How to monetize & sell your interviews as digital products
*And much more!

If you want to take Andy up on his offer & get on his program I have managed to persuade him to extend the deadline, just click here. And remember to check out Andy’s Book too

Copywriting Secrets – An Interview With Gillian Fox

admin — Wed, 11 Jan 2012 19:44:13 +0000

Gillian Fox AKA The Copywriting Fox is one of the UK’s most sought after copywriters. She writes the copy for some the UK’s leading Gurus & her copy has been directly responsible for many hundreds of units sold & thousands of pounds generated for her clients.

In this interview I grill Gillian for all her best copywriting secrets including…

*The 3 types of readers of your copy & how to sell to all of them
*The 6 types of bullet points that guarenteed to push your readers emotional hot buttons
*Her 10 power words which are proven to convert time & time again
*The easiest way to conquer “Blank page syndrome”
*The 1 secret which will massively increase your chances of converting someone into a buyer by preparing them before they even read your copy
*And much more!

If you enjoy the interview please leave a comment below & remember to go visit Gillians site for her free report & more info on her book, products & services!

What is a squeeze page & how to create one in under 6 minutes?

admin — Tue, 10 Jan 2012 00:58:53 +0000

Get optimize press here… http://budurl.com/jboptimizepress & get my free video course “The 7 ways to get highly targeted traffic to your website” at http://budurl.com/7trafficstrategies

What is a squeeze page & how do you create one in under 6 minutes?

A squeeze page is also known as a landing page or lead capture page. the sole purpose of this kind of page is to collect a visitors name & email address before they leave. The reason for doing this is because the vast majority of people will not buy something the very first time they visit a website. Also the vast majority of people will come back to your website for a second time. If you spend money on traffic to get visitors to your website, then you may as well be flushing money down the toilet. Because most of the people you spend money on to send them to your site will leave, never to be seen or heard from again.

So this is where creating a squeeze page comes in. You create a page which designed to do nothing else but collect their data. They don’t shop, they don’t browse, you give them two options only… to leave their data or to leave your site.

Now people do not just give away their details on a whim. You have to make a compelling offer to them in order for them to leave their details. The best way to do this is to offer a high value gift which can be given away at low cost. Information is the best way to do this because information is valuable but can be given away for free. If you can provide your visitors with some helpful information that will benefit them or improve their life in some way then you can use this as your “Lead magent”

A lead magnet is the name for your free gift which you will give away in exchange for their email address. Examples include a report, audio, video, email series, newsletter, consultation, software, membership or even a trial or discounted offer of some kind.

Once you have their email address, you send them the free gift that you promised. Then you continue to provide value & nurture them by communicating with them via email. After they get to know, like & trust you there is a chance that they will buy from you & become a loyal customer after that.

So this is all well and good but what if you don’t know how to create a squeeze page? I am not technical myself, I know nothing about html or building websites yet I can create a landing page whenever I like & as demonstrated in the video, I can do it in under 6 minutes!

The software that enables me to do this optimize press. You can get it here… http://budurl.com/jboptimizepress It is a wordpress theme. So you need to have a wordpress site & upload the theme to it.

Optimize press gives you not only the ability to make landing pages but also memberships sites, sales pages, blogs, launch pages & more. It comes with so many cool features it would be impossible to describe them all here. Suffice to say it’s terrific value for money. You can customise your pages to your exact requirements.

When creating a squeeze page you need a few key ingredients. A headline, a web form which is above the fold & either a video or some web copy which clearly describes your lead magnet & the compelling reasons to take you up on your kind offer.

Some additional features include sub headlines, social media sharing buttons, a disclaimer & a photo of the lead magnet. Optimize press makes it simple to include any of these things on your squeeze page.

No matter what level of expertise or experience you have optimize press will make the process of creating lead capture pages drag & drop simple.

How to drive massive amounts of traffic with your videos – An Interview with James Wedmore

admin — Tue, 03 Jan 2012 18:57:21 +0000

James Wedmore is one of the USA’s best Video Marketing experts. In this video interview he reveals…

*Why every online business has to be using video in 2012
*How to create high quality video even on a budget
*How to get your videos ranked highly in both Youtube & Google
*How to do great lighting & audio which will give your videos the edge
*Video alternatives for the camera shy (You don’t have to get in front of the camera to do video)
*Wedmore’s Hierarchy of video needs
*The 3 step structure of a perfect video from beggining to end
*How to get more comments, likes & subscribes on Youtube
*And lot’s more!

It’s a big video so please give it 20 seconds or so to load up!

Click here to get more great free content from James on this free webinar

Have fun listening & please leave your comments below!

I hope you achieve everything you want in 2012!

admin — Sat, 31 Dec 2011 18:32:06 +0000

I actually can’t believe how quickly 2011 has gone. My dad always told me that time goes quicker the older you get. As a kid I just took his word for it & had a vague sense of what he might have meant but now I really know I guess being relatively new to being a business owner & a parent, my internal clock has just gone into fifth gear lately

What do I plan to do better in 2012?

Personal

1. Get to 9%-11% body fat . I gave weight loss a run for it’s money this summer, but I took my foot off the pedal again. Although both my diet & regular exercise is much improved as of today I’m still over weight. Not this year
2. More focus on my spiritual welfare. Really dropped the ball on this in 2011, too much focus on my business but that is no excuse. I will get back on track
3. Take my wife on a few holidays & do some other nice things for her
4. Learn to relax more often

Business

1. To give more value daily to my subscribers & the people I am connected to on Social Media. In the form of really helpful free content & connecting in more personal/intimate way
2. To sell at least 10,000 units of my own digital products & help every single last one of those buyers achieve massive success in their chosen field
3. To get 4 times as many speaking gigs as I did in 2011 & run at least 8 of my own seminars/workshops
4. To make good friends with some of top key people of influence in the niches I enjoy (I did this pretty well in 2011 but there are still plenty of people/leaders I don’t know yet)
5. Finish writing my book & find a publisher
6. Earn at least triple what I did in 2011

What does 2012 hold for you?

What will you do better this year?

I am a big believer that you can do anything you really put your mind to. The things I have achieved I did because I was fully focused on it. The goals I failed or neglected were because I didn’t truly try to achieve it, not whole heartedly anyway

Humans are incredibly stupid & brilliantly intelligent at the same time. I believe all of us are something special, sometimes we fall well below our capabilities but it doesn’t mean we can’t make a fresh start at anytime we choose. Whether it’s for new years or at any given time during the year, you can choose to turn things around! That’s the great thing about being Children of God, we have unlimited potential just waiting to be tapped into

I wish you all the best this year! Happiness, love, success or whatever your heart desires. You deserve it. Keep going! Keep trying! Keep hustling! Keep progressing forward! Do what you have to do to get there & improve the lives of others along the way

If I can help in some small way my doors are always open

P.S Please share your New Years goals & any advice you have about achieving goals in the comments below!

Create QR Codes – The quick & easy way to create QR codes for free

admin — Tue, 13 Dec 2011 00:53:49 +0000

Click here to get your free Traffic Training Video

Create QR codes quickly, easily & for free using http://qurify.com

What is a QR code?

A QR code (short for Quick Response) is a matrix (two dimensional) bar code (or two-dimensional code), readable by special bar code readers or your cell phone with a camera. The code consists of black object arranged within a square pattern on a white background. I have an Android phone and have found a free app that is so easy to use. Recently when i was comparing pricing and attributes of notebook computers at several stores. This was an easy way to gather information and make a more informed decision.

The QR code was created by Toyota subsidiary in 1994 as part of their six sigma inventory management. The QR code is one of the most popular types of two-dimensional bar codes with the intent of the contents to be decoded at high speed. While it is very popular in Japan, it has just begun to become familiar in the US.

How do you create the code?

Anyone with access to the internet and a computer can easily generate their own code. By scanning the code using your smart phone, you can immediately access selected images, YouTube videos, company websites and text to help market your products.

There are many free code generators on the Internet, just Google the term: QR code generator

If you are creating code linking to a website, it will generate the square box code along with a tag line with your website URL. Note: if you add a QR code to your website, be sure to add the (Alt tag description) so the search engines will index the code.

It is easy to upload the new code into your social networking portfolio, company website or when creating business cards – helping to make your company look very “cutting edge”.

How would I use this tool in company marketing?

We recommend placing the code into company marketing materials (print and online) to link to your: company website an instructional video a PowerPoint presentation company flyer business card – put it on the back in your social network profiles – Facebook, LinkedIn or Twitter photos Auto advertising signs Clothing – t-shirts or caps

The new marketing tool opens up new ways for business owners to reach out to your customers.

For example: real estate agents can add their code to For Sale signs which can lead potential buyers to web-based virtual home tours and other relevant information. It becomes a 24×7 sales tool giving home buyers a chance to take a virtual home tour at their convenience.

While new marketing trends come and go, the QR code is positioned to become a marketing staple to help company business owners reach new markets.

View our QR code. Need help creating your company QR code? We can help.

Design2Train, a SBA 8a certified company, was founded by Karen Miller in 2001. Karen is an award-winning instructional designer with over 20+ years of training development experience. Her clients include motivated entrepreneurs, Fortune 500 companies and government agencies. Design2Train specializes in creating “training at the speed of business”. Visit our website: http://www.design2train.com

Article Source: http://EzineArticles.com/?expert=Karen_Miller

How To Use FaceBook To Get A Christmas Number One

admin — Mon, 07 Nov 2011 19:09:40 +0000

This is an interview with Jon Morter, the guy who helped Rage Against The Machine get to Xmas Number 1 in 2009. Armed with nothing but an idea & his FaceBook group, Jon demonstrated that Social Media has given power to the people. After years of X Factor Christmas number ones, Jon took on Simon Cowell, major record companies, the main stream media & won! This story rewrites the rules as to what can be achieved with Social Media & begs the question “What could you do to get your message to turn viral using Social Media?”

Listen to this David vs Goliath story by clicking the link below…

Jon Morter Interview

NOTE: (Apologies for the sound issues on this recording, skype was playing up but it’s good info & still well worth a listen to I promise!)

Keep in touch with Jon – Jon’s Website Jon’s Fan Page Jon’s Twitter

How To Drive Monster Amounts Of Traffic With Social Media – Maksud Rahman Webinar Replay

admin — Mon, 10 Oct 2011 16:10:58 +0000

Maksud Rahman is a young Internet Marketer from London, England. He is 15 years old & he has learned how to make money online, something most adults I know in this industry have never worked out how to do. I first heard of Maksud when he famously won a £10,000 prize for winning a traffic competition. I then had the pleasure speaking along side him at Phil Turners Ministry of Traffic event. After seeing his presentation, I knew we had to do a webinar so he could share with you his little known tricks for making money online.
So here it is… Forgive me, we did have some techie issues with the webinar provider on the night so I pretty much disappear towards the end of the show but Maksud handles it well & carries on regardless. Because of this I have edited this quite heavily but the bulk of the info he shared is still in there. Enjoy!

For any of you who would like to take Maksud up on his special offer please get in touch with him direct as the link in the presentation has now expired. You can reach him at myonlinemarketingcourse@gmail.com