The Copywriting Cheat Sheet – An Interview with Ray Edwards

The Copywriting Cheat Sheet – An Interview with Ray Edwards Ray Edwards is a self confessed, direct mail junkie. The top gurus (and I do mean the top gurus) have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, [...]

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How Advances in Video Conferencing Technology Affect International Marketing

How Advances in Video Conferencing Technology Affect International Marketing Video conferencing is changing the way that businesses of all sizes interact. From independent contractors to multinational corporations, video conferencing offers powerful benefits. One of the best examples of this is the impact that these advancements have had on international marketing and business relations.   Eliminating [...]

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How B2B companies can market themselves online – An Interview with Dianna Huff

How B2B companies can market themselves online – An Interview with Dianna Huff Dianna Huff is a B2B marketing consultant who has been helping B2B companies market themselves since 1986. Since then she has specialized in web based marketing tactics for business to business companies. Not only does she know the proven B2B marketing tactics [...]

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Why send customers a newsletter?

Why send customers a newsletter? Most businesses with an online presence have some sort of email marketing campaign in order to attract custom. Many give their customers the option of receiving a HTML newsletter so that they can keep up with any changes in the business. Numerous studies have indicated that this is a brilliant way to [...]

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Differentiation and Positioning – An Interview with Jack Trout

Differentiation and Positioning – An Interview with Jack Trout Jack Trout is the founder of Trout and Partners Ltd, one of the worlds leading marketing consulting firms.  Jack is regarded as one of marketing’s foremost authors and thought leaders too. He is the author and co-author of many popular books including…  Positioning: The Battle for [...]

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Charging $1,000+ Per Month For Each Local Marketing Client – An Interview with Kevin Wilke

Charging $1,000+ Per Month For Each Local Marketing Client – An Interview with Kevin Wilke Kevin Wilke is the founder of Nitro Marketing, a training company which teaches people how to start their very own extremely profitable local marketing business. Local marketing is in huge demand right now. Small to medium sized businesses all over [...]

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Why Internet Marketers Should Think About Public Relations

Why internet marketers should think about public relations If you’re doing internet marketing well, you’ve probably got the mindset to do public relations effectively. That’s because internet marketers care about results. You can’t bore people, because boring landing pages lead to lower sales. The medium forces you to become interesting. The public relations world is, [...]

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3 ways to record audio files

3 ways to record audio files I do a lot of recording Recording for my products and content. Sometimes on my own, sometimes with other people. Whatever the reason, I need a software of some kind to help me do it. So I wanted to make this blog post for two reasons… A. To share [...]

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Starting Your Own Copywriting Business – An Interview with Peter Bowerman

Starting Your Own Copywriting Business – An Interview with Peter Bowerman Peter Bowerman is the author of The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, TWFW: Back For Seconds: A Second Helping of “How-To” for Any Writer Dreaming of Great Bucks and Exceptional Quality of Life and The Well-Fed Self-Publisher:How [...]

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Don’t Say Dumb Stuff On Social Media

Don’t Say Dumb Stuff On Social Media OK here’s a quick rant… Don’t say stupid things that can damage your reputation online. Some people don’t care about this, I get it, not everyone has a business to protect But if you read my blog, then you’re a business owner right? And the online landscape is [...]

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